Kansas City, May 30, 2013 —
Page Communications again led the PR initiatives for 2013 Kansas City Restaurant Week
(KCRW), marking the third consecutive year the agency has been named the agency of record for Kansas City’s biggest dining event. 2013 was the fourth annual KCRW. The 10-day dining event has increased sales and donations numbers each year with $56,000 donated in 2010, the inaugural year, $80,000 in 2011, $143,000 in 2012, and more than $170,000 in 2013. Three local charities benefitted from KCRW, with 10 percent of each meal’s proceeds going back to the following groups: Harvesters – The Community Food Network, to fight hunger in the Kansas City area; the Kansas City Regional Destination Development Foundation and the Greater Kansas City Restaurant Association Education Foundation, both nonprofit organizations helping to advance culinary education and the restaurant and tourism industries in Kansas City.
Other record-breaking results for the 2013 KCRW event include:
- More than 126 restaurant participants from across the city
- More than $1.7 million in restaurant revenue, a 19-percent increase over 2012
- More than 11,490 downloads of the official KCRW mobile app, a 100-percent increase from 2012
- More than 100 stories about KCRW in the media, doubling coverage from 2012
Page Communications’ Travis Joyal and the Kansas City Convention & Visitors Association’s Derek Klaus were featured as part of a case study inPRWeek, a PR industry-leading publication, in April 2013 highlighting the successes of 2013 KCRW. The case study can be found here.